Why Being FRESH Rocks

Why Being FRESH Rocks Giant Door Sticker by Pulaton Back in Jan of 2011, I wrote a post called  The Benefits of Being a Beginner (or, Why It’s Awesome to Not Know What The Heck You’re Doing). I can hardly believe it was almost 2 years ago since I was in that place, and I know I needed an update to where I was back then. But since Im no longer a beginner, I asked Halley Gray (who guest posted here before) to write down her take for us. Halley just launched her new site and service  last week, so she knows of whence she speaks. The PROs tend to intimidate with their well-trodden blogs and dazzling websites. They have arm-long testimonial lists and a waiting list into 2031 plus they cost $$$ per hour. So when you decide that its time to take your game-changing skill from free or swapzies to getting paid for it, you create a website. And you realize youre kind of stuck. Because when you do your market research you compare your FRESH biz and ZAP! All of that momentum fizzles. Im here to tell all of us clinging to the bottom rung that being FRESH is down. right. SEXY. Being FRESH means: *You value your clients *Youre easier to approach *Youre innovative *Youre not jaded *You invest more energy and time into your product/service *You are affordable *You can change everything easily *Your mistakes arent big enough to notice *You can experiment When people sign up to my  Quantum Leap Pack  I make sure that I pour my creative energy and focus into their pack. My end goal is for them to rave with besotted joy. Im hungry to show them their trust was perfectly placed. I make it clear on my blog though that my current price is ABSURDLY low and that Im doubling it in December. I know from my previous clients that Im worth it but right now I need to prove it to the inter webs. Once I do? Sky isnt the limit, Milky Way is. Heady feeling, right? Tips on being FRESH faced: *Dont compare yourself to the pros, please! *Put a time limit/client limit on low prices *Remember you can do this *Gather evidence of how youre magnificent *Work with your clients to make sure the product/service leaves them tingly jazzed up *BE 100% TRANSPARENT *Dont pretend to be an expert *Reveal in your FRESH-ness This is where everyone starts and trust me when I say that the Sarah Vons, Alex Franzens, Danielle LaPortes all felt the same way when they were in our places. Keep moving forward. Halley is a Marketing Strategist at  Evolve. When not crafting personalized  Quantum Leap Pack  for solopreneurs and small business who dont want to go extinct online she can be seen drinking a flat white in windy Wellington and bull-shitting with the nearest humanoid or felinoid. ****************** LAST DAY to  answer my survey   get a chance at a $100 Etsy gift card! Win-win!